Auto EngineeringTAFE

The Brief

  • To create visibility about being India’s second largest tractor manufacturer
  • To project Mallika Srinivasan, CMD as a thought leader in the industry
  • To fulfill communication gap that existed between the company and the media


  • Lack of awareness about TAFE within the media fraternity
  • No media exposure before Concept PR came on board

The PR Strategy

  • Advisory on TAFE shared with all media
  • Organized bridge building meetings for Mallika Srinivasan with key media across various cities
  • Conducted product launch press conferences
  • Regular industry report updates sent to media
  • Participation in industry stories & thought leadership opportunities

The Result

Thought leadership and corporate profiling exposures in ET, BS, Mint and HBL

TAFE bagged 10 awards at PRCI Global Communication Conclave

Mallika Srinivasan, was conferred the Padma Shri by the President of India for her contribution to Trade & Industry – widely covered by media nationally


Client Testimonial

“TAFE’s communication policy revolves around open, honest and sensitive communication of relevant information to all external stakeholders and we are able to implement our strategic PR plan with the support of the Concept PR team. While the corporate communications team crafted TAFE’s transition from a domestic company to an international brand, it was able to enhance its position as an international tractor major through an insightful PR plan. What is heartening and appreciable is the ability of the Concept team to understand the TAFE corporate brand and their wholehearted support in developing a progressive corporate image.”

– sunta subramaniyan

DGM corporate communications