- Messaging with media was very limited to manage their brand reputation during IPO phase
- Financial details were restricted to DRHP, no way forward statements allowed
- Highly sensitive towards the information shared with media and public
The PR Strategy
- Organized relationship meetings with leading publications to familiarize the spokesperson and discuss about their IPO process
- Highlighted the business models to investors and public
- Projected the brand as the promising business service provider ahead of their IPO.
- Built trust and credibility for the brand